Business Leaders Survey 2024 - LATAM


Our global network has released the HLB Business Leaders Survey - LATAM, highlighting how leaders in the region are leading the way in innovation, especially when it comes to the adoption of artificial intelligence (AI) in their organisations.

Compared to their global peers, Latin American leaders demonstrate a much more favourable attitude towards AI, with only 11% expressing caution or opposition to its use, in contrast to 21% of European leaders and 20% in the Asia-Pacific region. What's more, an impressive majority of 62% consider themselves to be at the forefront of leveraging AI for competitive advantage.

When it comes to business confidence, Latin American leaders show remarkable optimism, with 92% of them confident of growth in the coming year. This contrasts with a more cautious outlook in Europe and North America.

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